Connect with Employers Looking for Help
With Their Employee Benefits

broker listing options

Why Join SHRM Broker Finder?


  • Get found by employers actively looking for help with their benefits
  • Ensure your clients find your profile when checking the market
  • Capitalize on SHRM's credibility and position as the largest HR Association and most frequented website in the world with over 275,000 members and with 1,500,000+ visitors per month

We built a customizable experience so any size employer can run a successful broker selection process. You can control what size employers can find you in search results so you are not contacted by employers that are too small, too large or too far from you. Also, when contacted, brokers can always decide when to compete for an account.

The platform is designed to help employers run an excellent broker selection process. SHRM broker content provides employers the questions to ask, a finalist meeting process, and insights so they make the smartest broker hire for their company.


  • Make it easy for clients to learn about your company, capabilities and team at the most trusted online venue for HR pros
  • By getting a Featured Listing you give prospects and clients extra assurance you are doing business in a compliant, forward thinking manner
  • Your Verified reviews and testimonials will give you "speed to trust" with prospects

The vetting covers 5 areas of importance to employers :

Licensing: The company and staff are properly licensed
Accuracy: Their SHRM Broker Finder profile information is accurate
Insurance: They have E&O insurance in place
Transparency: They agree to commission and fee transparency with clients
Security: They confirm they adhere to certain data security and data storage protocols


  • Learn what employers are looking for from employee benefits advisors
  • Search for business building and client solutions in the Advisor Arsenal™
  • Get SHRM's custom newsletter sent to your inbox regularly
  • Understand strategies that are important to HR and Benefits professionals, and getting results

We know your voicemail and email are bursting at the seams from vendors. We provide an online marketplace where you can learn about products and services and contact vendors at your discretion. Also, when you refer a vendor to us who builds a product showcase in the Advisor Arsenal you'll get a $100 gift card


  • Double check your team is properly licensed
  • Ensure you have adequate, current E&O coverage
  • Ensure you operate and communicate in compliance with HIPPAA and other regulatory matters

Your Featured Listing: A Smart Investment


  • Build trust with prospects looking for help with their benefits
  • Top placement in search results
  • Special savings and client offers not available to other members


Once you have signed up for a Featured Listing you'll be contacted by a representative to complete the verification process, and immediately gain access to Featured Listing benefits. Once the verification is complete, you'll appear as Featured in search results.


"A simple platform that introduces me to new prospects,
differentiates my firm and helps me grow my business"

Liz Frayer, President, Intrepid Benefits

What Listing Works Best For You?

Join now to share your value, get found, and grow your business



Gain SHRM website visibility and
special offers

Basic includes
All of these great features:

  • Appear in employer searches
  • Upload company logo and simple company profile
  • Access Advisor Arsenal to add to your services



Enhanced profile builder and
employer exposure

Enhanced includes
Everything in Basic, and:

  • Stand Out: Increase your listing’s visibility – get 2x as many employer views and opens as a Basic Listing
  • Highlight Your Company: A fuller company description allows employers to learn more about your qualifications
  • Get Targeted: employers contact brokers directly using Broker Finder’s inquiry system


$1675/year Quarterly or Annual payment options

Maximize your credibility with the SHRM community GET FEATURED!

Featured includes
Everything in Enhanced, and:

  • Featured member badge
    for your website
  • Boost Your Visibility: Appear in employer searches 3 times more frequently than a Basic Listing. Appearing in more searches translates into your listing is opened more often too.
  • Connect with Employers: Create a detailed profile (including adding a company video and a downloadable brochure) that highlights your qualifications.
  • Increase your Credibility: The combination on a detailed profile and increased visibility creates a deeper impact with employers.


Custom Pricing

For firms that want to purchase listings for multiple locations CONTACT US

Enterprise includes
Enterprise listings are customized to your needs

  • Promote some or all of your local field offices
  • Get bulk purchasing discounts
  • Promote your firm at SHRM conferences
  • Advertise online or in our publications

Not sure what's best for you? Question? Call us at 877-502-5783 or send us a message and we'll get back with you shortly.

1) All Featured within 100 miles of the search are listed first. Until an employer is signed in only the first 5 nearest will appear. The reason Featured listings are listed first is that these members have taken the time to provide the most information to our users, and therefore have helped create a higher quality, curated experience.

2) After all Featured listings within 100 miles are listed, any Enhanced listings within 50 miles are listed. These members have more detailed listings than Basic listings, also contributing to the best user experience.

3) Basic listings within 25 miles of the zip code are listed after all Featured within 100 miles and Enhanced within 50 miles have been listed.

Visit our FAQs or email and we'll be back with you within 24 hours, and probably much sooner.

No, the service is available to any web visitor. However, we encourage you to consider joining SHRM and supporting their educational mission in the HR field. Contact SHRM Membership